Last updated 15 November 2026
Privacy policy
This page says what we collect when you use this site, why, who sees it, and how long we keep it. We keep it short and plain.
What we collect
If you accept cookies. Google Analytics records how the site is used: the pages you open, how long you stay, what you click, the site you came from, your device and browser, and your rough location (country or city). It does not tell us who you are. If you reject cookies, none of this happens.
Your cookie choice. Your browser keeps your Accept or Reject so we do not ask on every page. It stays on your device. It is not sent to us.
The contact form. It asks for your name, work email, company and message. When you press Send, your message is emailed to hello@behindacampaign.com through our email provider, Resend, and kept in that inbox for 12 months.
Downloading a report. The download form asks for your name, work email and company. When you press Download, we save them, with the report's name and the date, in our contact list, and then the report downloads.
Our host's records. Like every website, the company that hosts this site keeps basic records of each visit: your IP address, your browser, the page asked for and the time. They are used to run the site and keep it safe.
We do not buy data about you. We do not show ads. We do not sell your data.
Why we use it
Analytics, to see which pages and reports are useful and make the site better. We only do this with your consent. You can take it back at any time (see Cookies below).
Your message, to reply to you. Our reason in law is our legitimate interest in answering people who write to us.
Your download details, to know who reads our research and to send you occasional emails about it. Every email has a link to stop them. Our reason in law is our legitimate interest in telling people at work about research like the one they asked for.
Host records, to keep the site running and safe. Our reason in law is our legitimate interest in a working, secure site.
We make no automatic decisions about you.
Cookies
A cookie is a small file a site keeps in your browser. We only set cookies if you press Accept. They come from Google Analytics.
_ga tells one visitor from another. Kept for 2 years.
_ga_SEB47LS91R remembers your current visit. Kept for 2 years.
Pages work the same whether you accept or reject.
You can change your mind at any time. Press the button below and choose again. If you reject, analytics stops and we remove its cookies from your browser.
You can also clear cookies in your browser's settings.
Outside the UK
Google, Vercel and Resend may handle your information in the United States or other countries. When they do, it is protected by the safeguards UK law asks for, such as approved transfer terms.
How long we keep it
Analytics: 14 months, then Google deletes it.
Your cookie choice: in your browser until you clear it or change it.
Messages: 12 months.
Download details: until you ask us to delete them.
Host records: a short time, as our host sets.
Your rights
You can ask us to show you what we hold about you; correct it; delete it; stop or limit using it; or give it to you in a file you can take elsewhere.
Email hello@behindacampaign.com. It is free. We reply within one month.
Complaints
Please tell us first at hello@behindacampaign.com, and we will try to put it right. You can also complain to the Information Commissioner's Office (ICO), the UK regulator: ico.org.uk/make-a-complaint or 0303 123 1113.
Children
This site is for people at work. It is not meant for children, and we do not knowingly collect their information.
Changes
When this page changes, the date at the top changes too. Our terms of use are on the terms page.